For a large number of Canadians, trips to the gas pump are not an option, and take up a healthy chunk of a monthly budget. With the costs surrounding owning a car already considerable, high gas prices are an inconvenience that no one wants to put up with anymore.

When there is a small change in demand when prices change a lot, the product is said to be inelastic. Gasoline is the general example used when talking about inelastic demand.