For those across Canada who shop at Loblaw’s-owned grocery stores like NoFrills or Zehrs, No Name Brand has always been the reliable alternative for families looking to save some money by buying a decent quality knock-off product.

As someone who spends a lot of time frequenting social media sites, there has been a growing idea that No Name brand—a company that uses nothing but Helvetica Bold on a yellow backdrop as their brand—is peak Canadian aesthetic.