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Gad Saad: The Post Millennial Interview
Gad Saad: The Post Millennial Interview

Gad Saad: The Post Millennial Interview 

In a little cafe that sits snugly and innocuously amid the hustle and bustle around Montreal’s Guy-Concordia Metro Station, I sat and waited for a public figure, Professor of Marketing and world-renowned author, Gad Saad.

If you’re unfamiliar with professor Saad’s work, he boasts an impressive resume that spans decades, with research on a plethora of topics. But to wrap it up nicely, the descriptor written by Jamie Vernon for episodes of The Joe Rogan Experience, a show that he’s appeared on numerous times, sums him up quite nicely:

He’s a professor, holder of the Concordia University Research Chair in Evolutionary Behavioral Sciences and Darwinian Consumption (2008-2018), and he’s an author, whose books such as The Evolutionary Bases of Consumption and The Consuming Instinct have helped turn Saad into a somewhat controversial, but always informative figure.

It was an interesting conversation, and one I felt fortunate to have. I’d already seen Saad’s appearances on JRE, the world’s biggest podcast, and I was also familiar with video podcast The Saad Truth where he also has conversations with interesting guests on topics that vary widely. Some of those guests include Twitter founder Jack Dorsey, Eric Weinstein, and Professor Jordan Peterson.

So I sat and waited with my coffee, and soon enough, in walked the Gadfather, a title that no one else but Professor Saad could boast so proudly. I had always known that Professor Saad and I lived on the same grounds, as I live not too far from the John Molson School of Business where he teaches, but to sit down and talk with him was an opportunity I had been itching for.

After the formalities, we got right down to the nitty-gritty.

The origins of snowflake culture

Right off the bat, I asked him his thoughts on the current state of culture. I had recently overheard a friend of mine say that it was interesting how a generation of people who were raised on hit animated shows like Family Guy and South Park ended up being some of the most sensitive people imaginable.

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