Prime Minister Jacinda Ardern of New Zealand has teamed up with French President Emmanuel Macron to combat the proliferation of violent content online. Their agreement, what Ardern has named the Christchurch Call, is in response to the massacre in Christchurch New Zealand on March 15 of this year. The meeting is a means to get tech companies and international governments on board with deterring or removing expressions of extremism on social media platforms.

The massacre was carried out and live streamed. This visual violence was perpetrated on Facebook, and despite attempts to pull the video, it was shared over 1.5 million times on the platform. New Zealand police took to arresting those who were sharing the video, and still the video proliferated. People logging on to the platform saw the video without intending to see it, because the default auto-play settings were enabled.