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Tim Horton’s best card was their branding, but the jig is up
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Tim Horton’s best card was their branding, but the jig is up 

Tim Horton’s rebranding as “Tim’s” is quite ingenious really. It makes one feel like they’re en route to their dear old friend Tim’s for a cup of joe. All things considered, you really have to hand it to Tim Horton’s marketing team, they’re undeniably good. They’ve always had that, their original slogan was “You’re friend along the way.”

They’ve managed to convince Canadians more than ever that they are quintessential Canadiana, on par with Terry Fox, Don Cherry, maple syrup and the Trailer Park Boys. The only problem is that, well, they are not Canadian anymore. They sure started out that way back in 1964 when it was first opened by then-NHLer Tim Horton himself.

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