The government of Ontario has published the name and logo of its LCBO-run store for legal cannabis, and it is truly boring.
It will be called the “Ontario Cannabis Store”, and will have physical shops alongside an online operation ran through Shopify.
But what is most interesting is just how much the government paid to have these incredibly dull designs made.
According to CTV News, it cost over $650,000.
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While the cost was high, the LCBO states it has a purpose:“The development of the brand name and logo was guided by the government priorities of restricting access to youth, protecting public health and addressing the illegal market,”
“The name conveys a safe, simple, open and approachable environment for consumers in a clear and easily understood manner.”
From what I gather between the actual designs and their rhetoric they believed in simplicity to protect children.
Why could they not have gone one step further and tried to protect the taxpayer as well when paying for such simple work!
The work looks so darn simple a design intern on Canva or photoshop could have made it in hours if not in minutes.
So why did the province pay so darn much? More importantly, did they even have a truly transparent bidding process when the costs are so exceedingly high?
What do you think? Let us know below!
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