Feds spent $30K to rename Future Skills Centre

Participants in a public opinion poll commissioned in early February preferred calling the "lab" a "centre" instead. The final report, which cost $30,480, recommended a short and straightforward name.


1
290 shares, 1 point
Donate All donations go towards promoting independent journalism and this month's charity.

OTTAWA — The federal Liberal government spent more than $30,000 to come up with a better name for its “Future Skills Lab” job training agency — and settled on “Future Skills Centre” instead.

The idea and original name, generated by Finance Minister Bill Morneau’s council of economic advisers, were announced in the 2017 budget.

The agency’s mandate is to find new ways to provide skills training, combining efforts with the Future Skills Council, which identifies emerging job-market trends to help focus government spending on employment initiatives.

Internal government documents from earlier this year noted one small problem: No one had focus-tested the agency’s name.

Participants in a public opinion poll commissioned in early February preferred calling the “lab” a “centre” instead. The final report, which cost $30,480, recommended a short and straightforward name.

The centre is supposed to start operations this year, but the government is giving groups until next week to submit proposals for running the arm’s-length agency.

The Canadian Press


The Canadian Press
As Canada’s national news agency for 100 years, The Canadian press has provided Canadians an unbiased news source, driven by truth, accuracy, and timeliness.
Choose A Format
Story
Formatted Text with Embeds and Visuals
Video
Youtube, Vimeo or Vine Embeds