Late in the evening of Friday, October 4th the NBA’s Houston Rocket’s General Manager Daryl Morely tweeted out some support for the pro-democracy protestors in Hong Kong. Little did Morely know the political and commercial firestorm he set in motion with that simple gesture.

Initially the NBA, represented by commissioner Adam Silver, reprimanded Morely and sought to assuage their Chinese Business partners and by extension the Chinese Communist Regime over the comments. Morely deleted the tweet and apologized. Rocket’s owner Tilman Fertitta distanced himself and the Organization from Morely.